A major fair for young galleries

Art-O-Rama took place for the first time in 2007 and has grown steadily ever since. The former tobacco factory in the port city of Marseille has become an established fixture in the European art world, offering insights into France outside the capital Paris. Over 60 galleries will take part in the 19th edition of Art-O-Rama from August 29 to 31. These are mainly local galleries, but also galleries from other European countries. Due to its low fees, the art fair offers an important platform, especially for young galleries representing young artists. Sponsorship money and public funding take the financial pressure off the galleries. Quite a few exhibitors who are now regulars at Frieze London or Art Basel used Art-O-Rama as a springboard in their early days. These include, for example, the Nir Altman Gallery in Munich and Madragoa in Lisbon.

New this year is the »Immaterial Salon«, an online section presenting contemporary design. Numerous screenings, panel discussions, and other free accompanying programs will also take place during the fair. Art-O-Rama is not only an art fair, but also a mediator of the unique cultural diversity of southern France, which is all too often overshadowed by Paris in this centralist country.

Art-O-Rama is organized by Fræme in co-production with La Friche la Belle de Mai.