Special exhibition at the Museum of Photography, Berlin

He was »A Gun for Hire«

Helmut Newton »shot« for money. Whether tights or cars: all luxury brands celebrated his »modus operandi«. What resulted is gathered by the Berlin Museum of Photography in the Helmut Newton Foundation from December 3 in the special exhibition Helmut Newton. Brands.

December 03, 2022
Helmut Newton, Swarovski Calendar, Monte Carlo 2002
© Helmut Newton Foundation
Helmut Newton, Swarovski Calendar, Monte Carlo 2002

He »shot« for money: Helmut Newton teased with the self-description »A Gun for Hire«, to which his commissioned work for high-profile brands led him. As early as the 1960s, he photographed for fashion brands such as Nino-Moden from Nordhorn. But it was his luxury fashion images from the 1980s and 1990s, which he arranged mainly in and around Monaco, that catapulted him to the top. Stylistically, Newton did not distinguish them from magazine editorials – his artful advertising photos and stretches remained in the memory because they were as varied as the designs themselves. The Helmut Newton Foundation at the Museum of Photography in Berlin is now honoring Newton's commercial photography with a special exhibition. Helmut Newton. Brands opens on December 3.

It is the first survey exhibition to focus solely on Newton's advertising photography. The museum shows more than 200 photographs, including previously unknown motifs from collaborations with brands such as Swarovski, Saint Laurent and Wolford. It features examples from his longtime »collaborations with Anna Molinari and her label Blumarine, including models Monica Bellucci, Carla Bruni.« The museum stages Newton's purposeful visualization of individual products: Alternately, he exposed or marginalized them – from women's tights to red wine to cars. The special exhibition runs until May 14, 2023.Art.Salon

4_Helmut Newton, Advertisement forAdvertisement for Absolut Vodka, Sweden 2000
©Helmut Newton Foundation
Helmut Newton, Advertisement for Absolut Vodka, Sweden 2000

Auction results of Helmut Newton

Helmut Newton - Romy Schneider at Home Paris
Auction
Photographs & Helmut Newton: Provocateur
May 2024
Phillips, London Auction
Est.: 3.000 - 5.000 GBP
Realised: 6.985 GBP
Details
Helmut Newton - Isabelle Huppert at the Carlton, Cannes
Auction
Photographs & Helmut Newton: Provocateur
May 2024
Phillips, London Auction
Est.: 4.000 - 6.000 GBP
Realised: 5.715 GBP
Details
Helmut Newton - David Lynch and Isabella Rossellini, Los Angeles
Auction
Photographs & Helmut Newton: Provocateur
May 2024
Phillips, London Auction
Est.: 5.000 - 7.000 GBP
Realised: 27.940 GBP
Details
Helmut Newton - Nastassja Kinski and James Tobak, Hollywood
Auction
Photographs & Helmut Newton: Provocateur
May 2024
Phillips, London Auction
Est.: 5.000 - 7.000 GBP
Realised: 8.255 GBP
Details
Helmut Newton - Self Portrait with Reclining Woman, Valentino Place, Hollywood
Auction
Photographs & Helmut Newton: Provocateur
May 2024
Phillips, London Auction
Est.: 5.000 - 7.000 GBP
Realised: 22.860 GBP
Details
Helmut Newton - Marc Bohan for Dior, Vogue, Paris
Auction
Photographs & Helmut Newton: Provocateur
May 2024
Phillips, London Auction
Est.: 5.000 - 7.000 GBP
Realised: 15.240 GBP
Details
Helmut Newton - Marc Bohan for Dior, Vogue, Paris
Auction
Photographs & Helmut Newton: Provocateur
May 2024
Phillips, London Auction
Est.: 5.000 - 7.000 GBP
Realised: 13.970 GBP
Details
Helmut Newton - In a Private Projection Room, Beverly Hills
Auction
Photographs & Helmut Newton: Provocateur
May 2024
Phillips, London Auction
Est.: 5.000 - 7.000 GBP
Realised: 8.890 GBP
Details
Helmut Newton - Portrait of Mick Jagger, Paris
Auction
Photographs & Helmut Newton: Provocateur
May 2024
Phillips, London Auction
Est.: 6.000 - 8.000 GBP
Realised: 6.350 GBP
Details
Helmut Newton - Karl Lagerfeld at Chanel and Mirrors, Paris
Auction
Photographs & Helmut Newton: Provocateur
May 2024
Phillips, London Auction
Est.: 6.000 - 8.000 GBP
Realised: 20.955 GBP
Details

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