Art instead of advertising: digital public spaces

A city becomes an exhibition space: as part of a special project, digital artworks are not shown in the usual exhibition contexts, but on advertising screens. In this way, digital art is presented in a contemporary way and with an enormous reach in public spaces, in places that people already have their eyes on. Behind the project is the Berlin-based Apanage Gallery, which builds a bridge between digital and analogue art and specializes in the public visibility of art. APANAGE DAYS will take place on August 1 and 2 and will make a pioneering contribution to the perception of digital art and art in public spaces. At the heart of the project is Germany's largest LED screen on Berlin's Kurfürstendamm, on which the work Cube no. 02 by Christoph Pauschenwein from the Art.Salon artist program can be seen among others.

Building on APANAGE DAYS, the realization of APANAGE GLOBAL is planned for the future: Digital art is to find a stage here simultaneously on publicly visible screens worldwide.

Christoph Pauschenwein's digital artworks are created by hand, without the use of AI, as craftsmanship and the human being as a creative force are of particular importance to him. Inspired by nature, the artist explores complex structures behind the visible in both analog and digital works. In his digital animation Cube no. 02, the cube is subject to constant change. It eludes the usual associations with its form, such as stability and order, and draws attention to movement, rhythm and the vitality of the seemingly lifeless. »My art is more than mere representation. It is an appeal to pause, to appreciate the beauty and imperfection in us and around us and to recognize the deeper connections that run through our lives«, explains Pauschenwein in his artist statement.